I am who I am for a reason.

Every stumble, every triumph, every hand cramp from drawing and designing—it all led here.

Growing up in New York City, there was always an expectation to excel. I first realized my

creative spark when I became the solo illustrator for a class project exploring our Upper West Side neighborhood. Despite the hand cramps, I felt the pull to create something others valued,

and I ran with it.

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I continued drawing and creating through middle school, Fine Arts high school, and eventually moved to Chicago to attend the School of the Art Institute, where I discovered Visual Communications. Fiercely independent and determined, I embraced the challenges that came

with navigating a new city and a new field.

Over the years, I've stumbled, learned, failed, triumphed, and burned out—but each experience has shaped me for a reason. I've learned that just because you're good at something doesn't mean it's your true calling. But if it fuels your passion, then it's always worth pursuing.

Throughout my journey, I've found inspiration in the penguin. Known for grace, resilience, and adaptability, penguins thrive in harsh environments through unity and teamwork. Their ability to collaborate, adapt, and remain grounded in challenging circumstances mirrors how I approach creative challenges and leadership. Like the penguin, I navigate complexity with strength and determination while staying true to my values. That's not by accident—it's by design.

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As a creative leader, I solve problems. I build visual identities that drive 25% subscription growth.

I launch campaigns that reach millions and spark cultural moments. I lead teams through rebrandings, integrations, and those intense moments when everything needs to happen at once. Whether working with businesses or mentoring emerging creatives, I create work that challenges people to think, see, and feel differently—work with a clear, emotionally resonant point of view that drives real business impact.

My journey has taught me to embrace challenges, learn from every experience, and know when it's time for something new. I'm driven by the desire to make a lasting impact and to answer the question that matters most: what happens to the humanity of it all? 

I am who I am for a reason. And that reason continues to evolve.

Keep going. Keep growing.